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Rowan Tech
Custom web development

Websites that load in 0.8 seconds.

We design and build custom websites with Astro: load times under one second, scores of 95-100 on PageSpeed and solid organic rankings without relying on plugins. When the project requires it, we also work with WordPress and headless WordPress, always recommending the stack that best fits the client's goals.

Astro vs WordPress vs headless WP
What the base project includes

A professional website, with the scope defined in writing before we start.

The base project starts from a landing page or small corporate website in Astro: essential sections, contact form, technical SEO optimisation and analytics setup. When the scope grows — more pages, e-commerce, integrations, multiple languages or private panels — it's documented in the initial proposal along with the corresponding timeline and budget.

How we work: a fixed proposal before starting, with no variable line items or recurring costs tied to editor usage or premium template licences.

Own design

No templates or shared themes. Visual identity tailored to the project.

Code ownership

The repository is delivered to the client's corporate account from day one.

Technical SEO + analytics

Meta tags, sitemap, JSON-LD schema, Google Analytics and Search Console configured.

Managed deployment

Published on the infrastructure suited to the stack (Vercel, Netlify, Plesk or other).

30 days of support

Adjustments, fixes or queries during the first month included in the project.

Astro · WordPress · headless WP

Three stacks. You choose, we recommend.

Most agencies push WordPress on you by default because it's the only thing they know how to do. We're fluent in all three and tell you which one fits your project before we start. Spoiler: 7 out of 10 websites should be pure Astro.

Pure Astro RECOMMENDED
WordPress
Headless WP
Load speed
0.5 - 1s
2 - 5s
0.6 - 1.2s
PageSpeed
95 - 100
55 - 80
92 - 99
Technical SEO
Excellent
Good with plugins
Excellent
Visual editor
Markdown / CMS
Yes (Gutenberg)
Yes (WP)
Maintenance
Low
High (plugins, updates)
Medium
Best for
Landing pages, corporate sites, technical blogs
Editorial blogs, basic e-commerce
The best of both worlds

* Times measured on standard Vercel / Plesk hosting with a 4G connection. PageSpeed Insights, average real-world test.

Why Astro

The framework used by Cloudflare, Porsche and IKEA. That's no coincidence.

Astro is the modern framework that delivers on what WordPress promised 15 years ago: fast, lightweight, easy-to-maintain websites. It generates static HTML on the server, sends the browser only what's strictly necessary (zero JavaScript when it isn't needed), and the result is that your website appears on screen while the competition is still loading jQuery.

Tangible results? Better SEO (Google rewards Core Web Vitals), better conversion (every extra second of load time = -7% conversion), lower hosting costs (static fits on any CDN for pennies). And for your team: content editable from Markdown, from a headless CMS, or from WordPress itself if we connect it that way.

Services

What we do in web development.

01

Corporate website or landing page

One-page or multi-page to attract clients and position your brand. Own design, no templates.

02

Online shop

Integrated Shopify, headless WooCommerce or custom e-commerce. Payment gateway, stock, shipping, all of it.

03

Custom web application

Private panels, intranets, dashboards, marketplaces, internal tools. Whatever isn't 'a normal website'.

04

WordPress → Astro migration

Your slow WordPress moves to Astro or headless WP. Same content, 3x faster, no SEO lost.

05

Headless WordPress (WP + Astro)

WordPress as a visual editor for your team, Astro as a fast static front end for Google and your customers.

06

Hosting + maintenance

Backups, SSL certificate, security updates and proactive monitoring. Adapted to the chosen stack.

Need something that isn't just a website? Internal applications, integrations, automations, mobile development — that lives at /desarrollo-de-software. Suspect you need an ERP instead of a website? Start with /erp-para-pymes.

Process

From the call to launch, in 2-4 weeks.

01

Call and proposal

30 minutes to understand what you need. Written proposal within 24h with a fixed price or an honest estimate.

02

Design and approval

Wireframes and visual design before touching any code. We iterate until the screen is right.

03

Development and reviews

Partial deliveries with the website accessible in a testing environment and periodic reviews with the client.

04

Delivery + 30 days of support

Deployment, domain connected, training for your team and 30 days of free support after launch.

Frequently asked questions

What people ask us before signing.

How does a custom website differ from a template like Wix, Squarespace or basic WordPress?

A template starts from a design shared by thousands of businesses and limits customisation to whatever the editor allows. A custom website is designed from scratch based on the project's goals, with full control over visual identity, performance, technical SEO and code ownership. The difference is especially noticeable as the brand grows or when the business needs integrations that don't fit the editor's catalogue.

Why do you propose Astro as the main technology?

Astro generates static HTML on the server and sends the browser only the JavaScript that's strictly necessary. The result is load times under one second and consistent scores of 95-100 on PageSpeed Insights, two metrics Google uses directly when deciding rankings. WordPress is still a valid choice for editorial blogs with large editorial teams or basic e-commerce; in most other scenarios, Astro or headless WordPress offers better performance and lower maintenance cost in the medium term.

My current website is WordPress and it's slow. Can you migrate it?

Yes. The usual migration process to headless WordPress or pure Astro reduces load times from 3-4 seconds to under one, and allows hosting on static infrastructure at a much lower cost. If the client's team works with the WordPress editor, we keep it as the content management system: the visible layer changes, not the internal workflow.

How long does a project take from the first call to going live?

A landing page or small corporate website is usually published in 2-4 weeks. A more complete project with several sections, a blog, integrations or multiple languages takes between 4 and 8 weeks. Before starting development, we deliver a written proposal with scope, milestones and a fixed price, so the client knows the full timeline before committing.

What's included in the base project and what's left out?

The base project includes design, development, contact form, technical SEO optimisation and analytics setup. The domain and hosting are handled as separate line items depending on the stack chosen (static Astro or WordPress) and the expected traffic volume. We detail both in the initial proposal so the client knows all associated costs before starting.

Can you add a blog, a private panel or an online shop?

Yes. The blog is built in Astro Content Collections or connected to headless WordPress, depending on the team's editing preferences. Private panels are built in Astro with whichever database fits best. For online sales we work with Shopify, headless WooCommerce or custom development depending on the volume and complexity of the catalogue. Each extension has its own proposal and its own fixed price.

Your current website loads in 4 seconds. Ours would load in under one. Shall we talk?

Tell us what you have and what you need. Written proposal within 24h with a fixed price, no obligation.

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